THE RISE OF SOFT SAVING IN GEN Z’S WALLETS

The Rise of Soft Saving in Gen Z’s Wallets

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor decades, monetary success followed a familiar pattern: gain continuously, save strongly, buy a home, and prepare for retired life. But Gen Z is approaching cash with a fresh perspective. Instead of concentrating solely on long-lasting buildup, this generation is focusing on balance, well-bei

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